Quitting is hard. Not quitting is harder.
This is the tagline of the latest series of anti-smoking advertisements. You can view the first of these ads. here. This example actually dates from 2005 but demonstrates the campaign effectively.
This week is National Stroke Week and I particularly wanted to highlight the campaign ad. that focuses on stroke as a possible outcome of smoking. You can view it here. When people think about the side effects of smoking, lung cancer and emphysema usually come to mind first. However, smoking can also increase the risk of cardiovascular accidents including stroke and heart attack.
The reasoning behind this campaign is to examine the common excuses made for quitting smoking. To me, this seems to hit home much more than some of the more graphic ads, which often simply cause people to look away or change television channel.
What do you think?
Info Line 1800 787653 (Australia)